Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall!
Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.
The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.) Via
Great copywriting. I always enjoy a humorous approach, good stuff. Da Chicago one is cute
Agency - Laughlin Constable
I actually take NTC classes at my gym - It’s kind of a love/hate…It can be very challenging at times, but they are really great classes. I especially like the instructor, a good instructor makes a world of a difference (for pretty much everything in life). We have had a few subs, and it’s just not the same! I have already noticed some changes in my build. Maybe I will finally be able to beat my little sister at arm wresting? That will be the day! haha.
I have not checked out this app, but I feel like a lot of the time, design with fitness and sports tend to trend black. This is very fresh and clean. I like the simplicity, and it looks easy to use/navigate.
- David Lynch (Catching the Big Fish: Meditation, Consciousness, and Creativity)
I actually watched this without the subtitles first. Without even knowing the language, anyone could watch this and understand the message; it is universal, and very touching. Might need to grab a tissue after this one.. sniff sniff. (Click ‘CC’ on the bottom right to watch with subtitles)
Agency - Beacon Communications k.k.
The best idea for a billboard ever : one made entirely of cake.
Actually, 13,360 cakes. British confectionery brand Mr. Kipling and agency JWT London are the geniuses responsible for this gift to the the world. Via
Yes, they did let passers by eat the cake once it was all done!
- Musiambo (Seen in the comments of a ‘HONY’ picture taken in Kenya) Truly beautiful outlook. Well said!
Texa Allergy products. Ad agency: Saatchi & Saatchi New Zealand